Skincare Brand 111SKIN Is Loved By The A Listers From Bella Hadid To Margot Robbie — The Co-Founder Shares Her Skincare Routine

Eva Alexandrides is the co-founder of London-based skincare brand, 111SKIN.

A family-owned company, it was established by Dr. Yannis Alexandrides of Harley Street in 2012, and nurtured with plenty of love by Eva who handles the product line, always on the search for the best of the best, innovative ingredients. And this hard work has payed off as the brand is loved by everyone from the beauty insiders through to the celebs, from Olivia Palermo, Ashley Graham and Rosie Huntington-Whitely to Priyanka Chopra, Bella Hadid and Margot Robbie all relying on 111SKIN for their skincare needs (and how radiant does their skin look?)

And 111SKIN gets even better as their business is not only astute and insightful, it’s responsible too – when it comes to their workforce they are proudly made up of 95% female employees, offering fair pay. When it comes to their products they do not test on animals and use paraben-free formulas. Tick and tick.

We all want to fresh, youthful and glowing skin, and now we can with some help from Eva who has shared her daily skincare regime.

My routine first thing in the morning is centered around easy and efficacy. I always focus on results-driven skincare but do not always have the time for a 10-step regime.

The first step, of course, is a cleanser. Right now I am obsessed with our Vitamin C Brightening Cleanser, which helps to remove dirt, debris and residue from the night before. Packed with brightening actives like Vitamin C, it is just the perfect glow giver first thing.

I follow that with our Antioxidant Energising Essence, which helps to balance the pH levels of the skin and priming it with hydration, vitamins and complete nourishment. I never miss this and use it morning and night.

On top of that, I’ll mix and match boosters and serums depending on the day. Your skin needs different approaches every day, which is why we designed boosters; they can literally bespoke any routine with ease. Today I am going with the Cryo ATP Sports Booster in our Y Thereom Repair Serum. Mixed together, they both energise and protect the skin to full effect.

So many people forget to address the skin on their lips, which is unfortunate as it is one of the first areas that display signs of ageing. The Meso Infusion Lip Duo – a two-step mask and balm treatment – will keep them plump and smooth. I live by it and always have the travel-friendly pen in my pocket. 

Onto eyes! As we are stepping into summer I really reach for lighter textures like gels, so the Space Defence Bright Eye Lift Gel is my favourite at the moment. Make sure to really massage it around the entire periorbital region, stimulating microcirculation and awakening the area.

If I do have a little time later that morning, I will touch up with one of our masks. I have really been enjoying a good sleeping routine during isolation but that can sometimes lead to excess puffiness and water retention. Thankfully our new Sub Zero De-Puffing Energy Facial Mask is loaded with actives that address this! Think tetrapeptides, caffeine and hyaluronic acid to name a few. If you always look tired, try this out.

Shop this skincare brand on their website.