New Brand To Know: Zanini

Marco Zanini is no stranger to fashion and has made a name for himself working at a number of designers and labels. Zanini honed his skills by working at Halston, Rochas, Santoni and Schiaparelli, before launching his label in 2019. Born and raised in Milan – where his business is based – Zanini was trained at Milan’s Accademia di Belle Arti. Zanini has a penchant for detail and is known for employing his artisanal touch to his sophisticated collection. The range is sold on MatchesFashion.com.

What inspired you to launch your label?

After many years of experience, I needed the freedom and the challenges that come with it. For once I wanted to do my job on my own terms, following my own instincts and my undiluted creative vision.

Why fashion?

Because since my teenage years I valued fashion as a mighty tool for articulate self-expression. Because I do consider fashion as a very serious craft with cultural relevance and a punctual reflection of the Zeitgeist.

What is your brand ethos?

To produce less but better, and to focus on uncompromising quality standards.

How would you describe your signature aesthetic?

I feel that my personal aesthetic swings between subtle historical references and traditional tailoring, with a penchant for excellent fabrics and muted colors. Overall my creative exercise leans towards an understated, yet soulful look executed with a fastidious sartorial precision.

What was your inspiration this season?

With my label, I tend not to follow strictly seasonal themes. On the contrary, I concentrate on developing a certain identity season after season, working on fabrics and silhouettes. Said so, Fall Winter 2020 was only in part informed by my interest in English wools and a certain quintessentially British allure.

Who is your customer?

My clothes are designed for a woman with a rebelliously discerning taste.

What are your plans for the label?

For the time being my plans are to sail my fourth collection safely into harbor. My small label is completely independent and self-funded: these are exceedingly challenging times, and to overcome the unprecedented moment we’re all living would be in itself quite an achievement for me.