6 Areas Of Your Business That Are Ready For AI

Right now, AI is becoming a tool that most businesses that can take advantage of. However, many businesses are not using it to its best ability. If you’re not currently taking advantage of AI, there are several areas that you can use it in to your advantage. Here’s where you can use AI and improve your business as a whole.

1. Research and Development

When you’re using AI in your business, you’ll be able to handle large amounts of data and analyze it. That’s something that you need to pay attention to and use to your advantage. That comes in very helpful during the research and development phase.

For example, you’ll be able to use that data to understand the problems that your audience is facing. That will allow you to see what you can do to create the best products for them, even if it’s not instantly apparent. It will automate that process too, freeing up a lot of time and cash.

2. Marketing

This is where a lot of businesses are using AI currently to improve their marketing. You’ll already have seen the ways that this happens online. For example, AI can sort through your audience data, organize them into demographics and so better target ads to them.

‘Another popular AI marketing method is the use of chatbots’ says James Harrison, a business blogger at Write My X and 1 Day 2 Write. ‘These are available on so many websites, and allow customers to get answers to the questions that they have around the clock.’ All in all, AI can improve marketing and help you target your audience more efficiently.

3. Contact Centers

On the subject of chatbots, you’ll also see AI being used in contact centers for businesses. Rather than replacing the human workers in the center, it’ll instead enhance the service that they can provide. Contact centers always collect a lot of data on customers, so this can be used to make the experience better.

For example, the AI can predict the customer’s intent and help offer the next best action to staff to improve customer engagement. This gives the customers a more productive experience when they get in touch with you.

4. Human Resources

Just as you can use AI to enhance the customer experience, you can also use it to improve your staffs’ experience too. It can make a lot of work in this sector more efficient, saving time. For example, AI can be used to sort through applications when recruiting, helping sift through them to find the people who are best for the job.

There are lots of companies that have taken this one step further, too. For example, PepsiCo. Used an automated system to interview potential candidates over the phone. You may not want to go that far, but you’ll be able to get a lot out of AI still in HR.

5. IT

As well as your HR, AI can assist in your day-to-day IT operations. This is often where businesses implement AI-first, as it can offer so many benefits. ‘Usually, AI is used to identify common problems and come up with solutions’ says Kerry Ulman, a technical writer at Origin Writings and Brit Student. ‘This helps eliminate hours of work troubleshooting.’

It can also point out issues with a network before they become bad enough to bring it down. That way, IT operatives can make the fix before that happens. Overall, IT AI saves a lot of time and effort, making things run more smoothly.

6. Sales

Of course, AI can go a long way towards improving sales in your business. Part of this is thanks to marketing improvements as seen earlier. You’ll also see that it can offer a lot of forecasting benefits, that help you stay ahead of the curve.

For example, AI can help with sales forecasting, predicting customer needs, and improving communication. It can also help staff identify which customers need to be followed up with, and which customers will be ready to convert. That way, they can place their time where they can get the best results.

These are just six ways that AI can help improve your business. Implement it now in these areas, and you’re going to see results very quickly. Implement them now, and stay ahead of the curve.

Author Bio:

George J. Newton is a business development manager at Coursework writing services and Ph.D. Kingdom, where he has helped businesses implement AI. He also writes for Coursework Help.

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