Adopt A Charger Advances EV Accessibility In Arkansas

There’s a growing, bubbling excitement about electric vehicles. Just this week, President Biden said the federal government’s vehicle fleet would go electric and General Motors
GM
announced it aspires to sell only zero-emission vehicles by 2035. But to make EVs a reality for the masses, a lot of nitty-gritty work needs to be done, and that’s where groups like Adopt a Charger come in.

Founded in March 2011, Adopt a Charger is a nonprofit organization that gets sponsors to “adopt” plug-in vehicle chargers by donating funds that are then used to install and maintain chargers in public spaces. Adopt a Charger gets these sponsors to put their logo or other message on the charging units in places like parks, colleges, museums and beaches and then EV drivers can use the chargers on a fee-free basis.

Adopt a Charger already has sponsors for EV chargers in nine states (California, Indiana, Kentucky, Maryland, Michigan, Missouri, Ohio, Vermont and Washington) and this week that number grew to 10 with an announcement concerning Arkansas.

Adopt a Charger, the Electric Auto Association and Rev Brand – an “electric vehicle lifestyle brand” that sells clothing and accessories with an electric vehicle bent – are coming together to sponsor 10 EV chargers in the Natural State. It’s part of a new campaign run by Adopt a Charger and local energy company Entergy
ETR
Arkansas called Charge up! Arkansas. Rev Brand donates a portion of its profits from every sale to EV promotion, including this new deal with Adopt a Charger and the Electric Auto Association. Rev Brand will also lead a new, local chapter of the Electric Auto Association (EAA) called, appropriately enough, the Arkansas Electric Vehicle Association. The EAA currently has 100 chapters and it is these groups and the personal interactions they foster that help increase EV adoption.

“When people spot an EV driving down the road, they don’t automatically notice that the vehicle runs on electricity,” said Kitty Adams, executive director of Adopt a Charger, in a statement. “The ‘aha’ moment happens when they see the car plugged in at places they like to go, and they get to ask questions of the driver about the owner’s experience.”

Work will begin on installing four chargers at the first location next week at Flagpole Park in Lonoke. Entergy, which has an obvious interest in encouraging people to buy EVs, also offers locals who are interested in EVs educational resources on its website. It’s not flashy, but it is important for everyone to make the shift to EVs.

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