BLACKPINK’s Jennie Expands Into Design With Eyewear Collaboration

As a part of BLACKPINK, Jennie Kim has helped raise the profile of Korean-pop music around the world. Now, the superstar is tackling another creative avenue all on her own.

The singer-rapper unveiled a new collaboration titled ‘Jentle Home’ with Korea’s luxury eyewear brand Gentle Monster that spotlights her talents in fashion design. The collection includes oversized sunglasses, trendy spectacles, detachable fashion chains and other accessories. According to the brand, ‘Jentle Home’ is inspired by doll houses Jennie herself played with as a child.

Keeping up with the doll theme, the “Jentle” logo for the eyewear packaging is reminiscent to the classic Barbie theme. Jennie herself has even been turned into a Barbie-like doll on the Gentle Monster website where visitors can “chat” with Jennie via her plastic avatar and learn more about the campaign.

So far, Jennie’s collection includes five different eyewear pieces that all come in three different shades (including the Kuyu sunglasses, named after her pet pomeranian Kuma, above) and three accessory chains (that seemingly can be used both with the eyewear or simply on their own).

The collaboration is available for preview on Gentle Monster’s website and will be available to shop online starting April 21. Next month, the brand will also host a “Jentle Home” pop-up space in Seoul that will bring the dollhouse theme to life for visitors.

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While Jennie’s been courted by brands like Chanel, Calvin Klein and Adidas, this new Gentle Monster collection shows her embracing fashion and her creativity in a whole new way. While fans are eagerly awaiting new music from Jennie and her BLACKPINK band members, it is exciting to see a K-pop star so young in her career still be able to expand her each into a new field like this.

Peep some of the looks from the campaign, shot by fashion photographer Hugo Comte, below.


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