How To Make A Quibi Show: Darren Criss Talks Music, Friendship And His New Show, Royalties

Quibi might seem like the Wild West to creators. When it comes to new media, the creators who step to the front to make untested content have to build the rule book themselves. That is just what Darren Criss did with his new Quibi show, Royalties, as a creator, songwriter, and actor. Criss, known for The Assassination of Gianni Versace, Glee, Elsie Fest and several Broadway roles, debuted the ten-episode first season earlier this month.

The show follows two songwriters as they try to churn out a new hit song every week under hilarious parameters. Criss stars alongside Kether Donahue while the supporting cast boasts all-star talent including John Stamos, Georgia King, and Tony Revolori and guest stars Mark Hamill, Julianne Hough, Jennifer Coolidge, Lil Rel Howery, Rufus Wainwright, Jackie Tohn, Jordan Fisher, Bonnie McKee, and Sabrina Carpenter. The series is directed by veteran comedy director, Amy Heckerling. Each episode release is accompanied by a full music video for the comedy song contained in the episode. These include surprising earworms such as ‘Mighty as Kong,’ where Hamill sings about King Kong’s private parts. 

Royalties started out as a proof of concept. Criss and his friends and co-collaborators, Matt and Nick Lang, who founded StarKid Productions with Criss, started with a ten-minute episode which would later become the basis for Episode Seven of the series. Criss was flexible about how to make the concept into a project and Quibi was interested. “We were given an opportunity to make something. It’s the way that I’ve always preferred to operate, especially with my collaborators from StarKid,” Criss explains. “We’ve always done it first and asked questions later. We just like making things as opposed to pitching what it could be, just make it and see if people like it and then go from there.”

Criss had wanted to make Royalties for a long time. While the show is a zany comedy, many moments feel personal, stemming from Criss’s own work as a songwriter. “My life is divided between a pretty involved career as a musician and songwriting and producing music,” Criss says. “And then the acting side, which sometimes gets connected, but it’s often put in a separate box. It has way more exposure just by the nature of what it is. While the [music] side, which has equal involvement in my life, is more behind the scenes.”

Quibi has received a lot of press in the last few months. The streaming app is dedicated to short-form content. Most episodes of Quibi shows fall between seven and ten minutes and feature two different aspect ratios, vertical and horizontal. For showrunners and directors, many of the constraints of the platform are brand new. That didn’t scare Criss. “For guys like me, and I guess artists in general, my brain is kind of all over the place,” Criss says. “Time constraints and other necessities truly are the mother of invention.” 

For him, working in the short format wasn’t a hindrance. “I really liked the idea of the short form thing. I think our show is strong enough to be able to exist in whatever medium we were sort of assigned to do,” he says. “You only have seven-ish minutes to tell a story. So you really start to eliminate anything that is not in service of a story or a joke. It’s a good exercise. It’s that classic thing about killing your darlings. You have to really make sure to focus in on what matters.”

Long time fans of StarKid will immediately see its influence on Royalties. “StarKid is a huge bedrock of my background as a creative,” Criss says. The Langs are a big part of that. “I mean, this whole thing [Royalties] was created and built and bred by me and my two buddies. We’ve been making stuff for years together,” he says of the Lang brothers. “I was never going to make this show without the Lang brothers; they were always going to be who I wanted. And for StarKid fans that really know our company, the whole show is littered with a lot of StarKid performers. That was always going to happen.”

As a creator, Criss felt like Quibi made sense as a platform. “They are a creator-based company that really just want to support their creatives,” he explains. “They’re not a studio, they are an acquisition company, they’re a platform. So their business model was appealing.”  

While the show was a labor of love, its production tested the ever-busy Criss. “I pride myself on multitasking,” he says. “I was definitely the most tested I’d ever been as a multitasker; I always say I’m crazy, but I’m not insane.” Part of the issue was the production of Royalties overlapped with Criss’s work on the Netflix Original Hollywood in which he is an actor and executive producer. Production got crazy for Criss with days that included mornings on the set of Hollywood then rushing over to the Valley to shoot music videos and changing facial hair back and forth for costumes. “There was a point where I was in post-production for Royalties editing music videos in a sprinter van that was on set of where I was shooting Hollywood,” he recalls. “I would be shooting a scene on Hollywood, and then I would go into the van and edit for however many minutes and then go back to shooting a scene.”  

Even with all the crazy scheduling, he admits, “It was, a pretty insane old time. I would be lying if I said I didn’t enjoy it.” For Royalties, time was always against the team. “I want to say we had less than 10 days to prep a show that we had to shoot within just a few weeks, a show that we hadn’t even gotten fully cast yet, a show that I had to write 10 songs in 10 days to get those produced.” On top of that, they were learning a new platform. “You can look at it as it’s very scary because you have no sort of guiding North Star,” he says. “but on the other hand, it’s cool because anything goes. We said ‘let’s do our best and do what we like and then figure it out later which is my consistent ethos with creating things.” 

Despite the stress of production, the final result doesn’t show it. The show is nothing if not endearing. “I think there’s no faster way to people’s hearts, then the sort of party trick of music and song,” Criss explains. “You can really get into people’s hearts and minds through music in a way that just you can’t do any other way. I think the close second to that is humor. So when you can combine the two I think you just have kind of like a super cocktail of endearment ability… Music and comedy are inextricably linked.” 

For both longtime fans of Criss’s work and early adopters to Quibi, Royalties serves as an example of what a dedicated and close-knit team can create.