Laugh Away The Apocalypse With Coronavirus Memes: Part 3

No group of people is better suited to be a punchline than the rich and the powerful. They can take a little heat—a little mocking—and @Litquidity, the wildly popular finance-meme account on Instagram, has become the impish CEO of turning up the temperature.

It’s done with such a knowing wink that it could only come from someone within finance’s Patagonia-clad ranks. “I grew up on the investment bank and in private equity,” explains the account’s anonymous creator, who introduces himself simply as Lit. He keeps his identity shrouded, he says, because he still works on Wall Street, and none of his bosses or clients would find his meme moonlighting particularly endearing. Much to their unhappiness, @Litquidity’s memes are “just what’s going on in my brain,” he says. “Things that I think are funny—without crossing the line.” At least, not completely crossing the line.

Let Lit explain himself further with some of his recent work.


This, he says, is “the dystopian future here in Manhattan. Bankers and private equity folks will still be demanding work as if nothing has changed. And so the Seamless guys will still be waiting to get them food.” He posted this hours after Wall Street’s worst trading day since 1987’s Black Monday crash. “I was watching my personal account evaporate. I was in a dark humor.”


Like footnotes in SEC filings, these pie charts reward close reading of the fine print. “This was done after everyone had been working at home for a few days. People had been thinking, Okay, I’m going to work from home. It’s going to be chill, I’ll be playing Xbox, do a little bit of work on the side. No deals are going to get done. But then what the realization is, No, this a ton of conference calls.” The pie charts are purposefully complex, a nod to “the formatting and presentation skills that people are used to seeing if they work in the industry.”


“I’ve done quite a bit of these” memes, where the left-hand side stays the same and the right changes up, highlighting some massive force barreling down at Wall Street. Like, “interest rates moving or down or the Chinese trade war.” Big events that not even the most highly compensated trading team can fully prepare for. “All these highly traded and pedigreed people, and they still can’t win.”


“This one is inspired by some people I’ve come across before, by some things that I’ve seen in Palm Beach: the mega mansions, the food. The outrageous stuff”—dollar bills as toilet paper, gold-flake Purrell— “is obviously a joke. But it’s not too far fetched.”




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