5 Strategies for Startups to Leverage the Power of SEO

SEO, if done effectively, can bring a lot of so-called free traffic. In addition, it can enhance the performance of other marketing strategies and have an impact on each stage of the marketing funnel. If you want to get started with search engine optimization and leverage the power of SEO for your startup, you’ve come to the right place. Below you will find proven strategies that will help you get things off the ground.

Focus on local SEO

Finding local clients who are willing and able to make a purchase online doesn’t have to be a difficult process. For a relatively new business, this can be achieved through local SEO.

Your website’s traffic has the potential to skyrocket if you implement the right strategies that improve local search engine optimization.

On the other hand, if your website isn’t optimized for local search, you will face competition from businesses and websites based in your region. This will negatively affect your chances of ranking highly in your particular field.

When you optimize your website for local SEO, it has a better chance of ranking higher. This leads to an increased click-through rate. This, in turn, results in an increase in the number of visitors that come to your website.

If you’re unable to handle this aspect by yourself and your company is headquartered in Philadelphia, hiring the best SEO company Philadelphia has to offer is your smartest option. Local SEO experts are familiar with the requirements that must be met in order to rank high in the local area.

Whatever you do, don’t forget that local SEO is the smart way to optimize for search engines when you are just starting out. Especially when you don’t have the necessary means to go for global SEO.

Optimize load speeds

No matter how well-written your articles are, how gorgeous your layout is, or how much work you put into marketing, if your website takes too long to load, you are losing prospective clients. In this case, try using an SSD hosting server, CDN plugins, and a smooth theme to make your website load more quickly.

Finding a solution that lets you keep track of your page load time would also be fantastic. Once you have a tool of this kind, you’ll be able to determine whether or not your tweaks have any effect.

Publish long-form articles

Anything more than 2,000 words individuals generally consider a long-form article. And longer pieces of content are more likely to rank higher in search results. The content that has between 2,000 and 2,450 words typically appears in the first and second positions of search results.

Moreover, inserting terms and phrases with a difficulty score under 0.5 increases your chances of appearing in search results.

Internal linking

Internal linking is a practice where you strategically place links that direct users from a content piece you have created to another content piece located on your website.

In terms of leveraging the power of SEO, this connects your blog entries together. So, they can share each other’s authority. The keyword rankings for all linked blogs boost when Google crawls your website and notices blog X links to blogs Y and Z.

Even the best blog posts may have little authority without internal linking, especially on newer websites. For each post you write, you should generally try to link to at least two related blog posts on your website. 

But that’s not all. Make sure to revisit older blogs and link to newer ones while keeping their relevance in mind. Again, this tells Google that you’re an expert on a particular topic. Because you create content that addresses similar subjects from many perspectives.

Guest posts

You can write content for another website to be published as a guest post. The purpose of guest posting is to increase your exposure and earn backlinks. These are links from the publishing website to your own. Google sees a backlink from your guest post to your website as a recommendation for relevancy or domain authority.

Similar to internal linking, the best way to do this is to guest post on websites that are somehow related to your own. This is especially true on subjects that you ordinarily cover on your own.

It wouldn’t make sense, for instance, for a law firm that specializes in intellectual property cases to guest post on a blog about car parts. But publishing a guest article on a site that writes about legal software is a great idea.

Final words

Finally, it’s worth noting that leveraging the power of SEO is an ongoing process. It’s not a plug-and-play game and you shouldn’t expect results quickly. So don’t just set it up and forget it. Instead, work on your SEO efforts, be patient, and results will come.