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McDonald’s $5 Meal Deal Hasn’t Reversed Lower-Income Customer Drop—Yet

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Soumyadeep Pal
Coverage By Soumyadeep Pal



For the period before its $5 value meal promotion kicked in, thefast-food chain revealed a 1 percent decrease in second quarter sales, and has pledged to broaden its discount pricing to lure inflation-battered diners back.

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