Free, ad-supported video-streaming service Tubi said its monthly average users, a key metric, jumped by nearly two-thirds in the past year, to 33 million in August. Another important metric, total view time, rose even more, up an average of 104% on a year-over-year basis for each month since August.

“Tubi’s surge in viewership is a testament to 2020 becoming the year of AVOD,” said Tubi CEO Farhad Massoudi in a statement. “As we further grow our offering and capitalize on our partnership across Fox’s (intellectual property), we continue to develop a unique value proposition for many of today’s households seeking cost-free premium entertainment.”

The San Francisco-based company hadn’t given a public update of its monthly user figure since the start of the year, when executives said the company had 25 million MAUs. Four months later, Fox closed its $440 million acquisition of Tubi, locking in the biggest of the free, ad-supported TV services (called FAST for short) to go with its broadcast network and cable channels.

Since then, Tubi has begun offering some Fox content, most notably hit music reality competition The Masked Singer, whose episodes appear soon after running on broadcast.

The new figures suggest that even with a spurt of major subscription services launching since November from Apple
, Disney
, NBCUniversal and WarnerMedia, plenty of people were willing to devote their attention to something that was both free and looked a lot like traditional ad-supported TV.

The pandemic lockdown and resulting recession have only further spurred viewership, especially as many homebound families exhausted the relatively meager offerings of new original programming on many of the new pay services.

Tubi also has seen rapid jumps in viewership in its three international markets: up 95% year over year in Canada, 242% in Australia and 900% in Mexico just since June of this year.

The service is available on most OTT streaming devices, game consoles, mobile phones and even cable boxes from Comcast and Cox, as well as the web.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.