West Bengal to Implement New Price Structure for Liquor from Sunday

Giri said representatives of the association have met the state Finance secretary and Excise commissioner and urged them to revisit the price structure. “The government has been very receptive and indicated that it would visit the price structure in view of the ongoing festive season”, he said.

A leading wine retailer of the city said the government has made 22 new slabs for wine and beer across all categories after rationalizing the price structure after 30 per cent sales tax imposition. He said most of the prices of the various brands have gone up which is detrimental to the liquor industry in the state.

“Owing to this, people are being forced to switch over to country spirits and everyone had been scaling down the value ladder due to the price rise”, he added. Those retailers having old price tags will be able to sell as previous prices till stocks last.