Armani Takes Over Prime-time TV For Catwalk In The Time Of COVID

The 86-year-old Armani, affectionately called “King Giorgio” in his native Italy, presented his “Timeless Thoughts” Spring/Summer 2021 show for both men and women using soft, pastel tones, floral prints and intricate embroideries.

The show, preceded by a short documentary about Armani’s career curated by the designer himself, was broadcast on Italian free-to-air La7, one of the country’s main channels, with the aim of opening up to a wider public.

While there was no traditional VIP front row to applaud the designs, Armani’s trademark clean, elegant style was on display: trouser suits, short jackets with round collars, silk and organza blouses in pale grey, beige, light blue and green, and shimmering evening wear.

“Out there hell has broken loose, I prefer to think that we can keep the hell outside,” Armani said of his sober designs as he spoke to reporters at a preview of the collection.