Cineflix Rights’ ‘The Minister’ Seduces AMC Networks, SBS, TVO (EXCLUSIVE)

Produced by Iceland’s powerhouse Sagafilm for local public broadcaster RÚV, “The Minister” has been sold by Cineflix Rights to SBS for Australia, AMC Networks International for Southern Europe, and TVO for Canada.

The multiple sales follow the recently announced acquisition by North American streaming platform Topic, with more deals pending.

The eight-part TV show headlines Ólafur Darri Ólafsson (“Fantastic Beasts: The Crimes of Grindelwald,” “Trapped”) as populist Icelandic prime minister Benedikt Ríkhardsson whose worsening mental health condition threatens the stability of the government and the lives of those around him.

“‘The Minister’ showcases Sagafilm’s success in combining an exceptional cast, led by Ólafur Darri, with a compelling plot about populist politics that echoes the current zeitgeist,” said James Durie, head of scripted at Cineflix Rights. “These latest deals reflect the huge international interest we’ve already had as we continue to roll out the series to global buyers.”

The Minister
Credit: Sagafilm

The political drama was recently launched on local broadcaster RÚV, securing a 41.1% rating and 94.4% share for its opening episode. It has also run on SVT in Sweden and Yle in Finland.

Hilmar Sigurdsson, Sagafilm CEO and one of the executive producers said: “We are very pleased with how ‘The Minister’ has hit home here in Iceland, with a large portion of the Icelandic population turning into the show on Sunday night prime-time in linear programming, and discussing live on social media while the show is running. Even Icelandic politicians!”

“The Minister” was co-directed by Nanna Kristín Magnúsdóttir (“Stella Blomkvist”) and Arnór Pálmi Arnarsson (“Ligleglad”) based on a script by co-creators Birkir Blær Ingólfsson, Björg Magnúsdóttir and Jónas Margeir Ingólfsson. It was nominated for the Venice TV Awards and is in the running for the Prix Europa.

Cineflix Rights’ Mipcom Online Plus slate also includes the Canadian supernatural sci-fi “Wynonna Earp,”  just snatched up by NBCUniversal International Networks for its science fiction channels in Spain and Portugal, France, Germany, Austria, Switzerland, Poland and the Balkans.

Other stand-out shows include the Israeli spy-thriller “Tehran,” French Canadian “Happily Married” and hit U.K. crime drama “Marcella.”


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