23 C
Wednesday, October 21, 2020

‘Don’t We All Promote Brotherhood,’ Asks Divya Dutta After Tanishq Ad Taken Off Air

Actor Divya Dutta, who had given the voice over to the latest Tanishq ad on interfaith family, on Tuesday said it was disheartening that the jewellery brand withdrew the commercial following a backlash as unity in diversity forms the core of the country’ value system. The 43-second commercial, which led to the hashtag #BoycottTanishq trending on Twitter, shows a pregnant woman being led to her bridal shower, a Hindu custom called godh bharai’, by a woman who viewers later realise is her mother-in-law.

The young woman, in a sari and bindi, addresses the older one, in a salwar kurta and a dupatta covering her head, as Ma’ and asks, But you don’t celebrate this custom? The mother responds with a gentle, The tradition of keeping daughters happy is there in every home.”

Setting the scene of a composite family, a woman in a hijab, people in saris and a man in a skullcap can be seen in the backdrop. When a Twitter user asked Dutta if it was her voice in the commercial, the actor replied, “Yes it’s my voice. It is sad it’s taken off air. I loved it.”

Commenting on Dutta’s post, another user said, “Nothing against you but what’s wrong is wrong.” To this, Dutta responded, “But sir don’t we all promote brotherhood?? We as India are all about that. That’s our soul sir. Unity in diversity bachpan mein sunte the. Aise to kitne ads hote the. Koi kuch nai kehta tha… par chalein sabke apne vichar (We were taught about unity in diversity during our childhood. There were so many ads like this. Nobody ever said anything against them. But everyone has their own views).”

The company’s move prompted intense debate on social media and elsewhere, just as the ad to promote its jewellery collection Ekatvam (oneness) had deepened faultlines since its release last week.

Some accused Tanishq of promoting “love jihad” and “fake secularism”, with the commercial inviting flurry of tweets demanding a ban on the advertisement and a boycott of the brand, a Tata product.

Tanishq first disabled comments and likes/dislikes on its ad on YouTube, and on Tuesday withdrew the video altogether.

Speak Your Mind

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Get in Touch


Recommend for You

Eric Kripke Reveals the Purpose of the Buzzing Fly on ‘The Boys’

Amazon You might have noticed that the buzzing fly that got everyone’s attention in Season 1 was back very briefly during the first episode of...

How Did Translucent Die on ‘The Boys’?

Amazon If you’re needing a refresher on how Translucent died on The Boys Season 1, read on. It’s been a year since the series first premiered on...

How to Watch First Ladies CNN Series Online Free

CNN The key art for the CNN documentary 'First Ladies' Go inside the White House with this new documentary from CNN that chronicles the different First...

Riddhima and Bharat Sahni Remember Rishi Kapoor on Birth Anniversary, Share Throwback Pics

Riddhima Kapoor and husband Bharat Sahni remembered late Rishi Kapoor on the occasion on what would have been his 68th birthday.

Related Articles

Ranbir Kapoor, and Not Ranveer Singh, to Star in...

Filmmaker Sanjay Leela Bhansali had announced two projects that he'd be directing back to...

‘Walden’ Director Bojena Horackova Prefers Poetry to Politics

Set in Lithuania at the tail end of Communist rule, Bojena Horackova’s “Walden” offers...

Ranveer Singh reveals how Deepika Padukone ‘devoured’ Khilji in...

Mumbai: Bollywood star Ranveer Singh has shared his actress-wife Deepika Padukone's midnight guilty pleasure! It...

‘Sing Me a Song’s’ Close Up Films Unveils ‘The...

Switzerland’s Close Up Films, producer of the Participant Media-backed Toronto-premiered “Sing Me a Song”...