Shailendra Singh, managing director of Peak XV Partners.Lionel Ng | Bloomberg | Getty ImagesIndia offers a "very favorable" environment for companies...
Innovations in tea packaging are not only enhancing the consumer experience but also significantly contributing to sustainabilityThe tea industry's innovative strides...
Shailendra Singh, managing director of Peak XV Partners.Lionel Ng | Bloomberg | Getty ImagesIndia offers a "very favorable" environment for companies...
Innovations in tea packaging are not only enhancing the consumer experience but also significantly contributing to sustainabilityThe tea industry's innovative strides...
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The data shows that omnichannel marketing strategies have power. When implemented successfully, they increase ad-driven store visits by 80%. With consumers relying more on...
Scene from "Squid Game" by NetflixSource: NetflixThe popularity of Netflix's hit drama "Squid Game" and other Korean series, as well as the recent success...
Business professionals discussing branding concept
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Successful video content turns curiosity into action. For online brands, this is essential,...
Storytelling in business settings is about creating fit: that between story and audience. You might have what you think is the world’s greatest story,...
Finding a core audience to market to is a crucial part of making a business profitable. Many marketing departments spend thousands of dollars building...
Despite taking place virtually and over a shorter duration, the 2021 Sundance Film Festival nabbed its largest audience ever this year, the Sundance Institute...