Tag: customers

In a Smart Marketing Move, PacSun Tapped Its Customers to Create Its Latest Campaign

The California retailer's choice to harness its superfans for content may bolster customer loyalty--and help it save on marketing spend.

Google challenges cloud rivals by making it free for customers to transfer data when they leave

Google Cloud CEO Thomas Kurian speaks at the Google Cloud Next event in San Francisco on April 9, 2019.Michael Short | Bloomberg | Getty...

Consistency Is Often Overlooked But Is The Secret Ingredient To Making Customers Happy

I’d like to tell you a couple of stories about some things that happened to me while travelling to speak at an event in...

Are You Listening To Your Customers? If You Don’t, Your Competitors Will

You’re talking to a friend in a coffee shop … and responding to several missed text messages. You’re on the phone with your...

Can’t Figure Out What Customers Want To Buy? Maybe It’s Time To Try Digital Polling

What are your customers ready to buy—beyond Taylor Swift tickets? That’s the Holy Grail for many small business owners, and it’s probably different from...

Better Than Trust: How Your Brand Can Earn Your Customers’ Admiration

You know how important building trust is to the success of your brand. I have written repeatedly about ways to use onsite content, thought...

Ridwell Lands Over 75,000 Recycling Customers By Meeting The Moment

Ridwell’s father-son origin story is as compelling as it is adorable. Ryan Metzger, and his then six year-old son Owen, turned a weekend project...

How To Create Brand Touchpoints That Engage Both Customers And Employees

Plexus particles shaping heart getty When you think of a brand touchpoint (i.e., an encounter designed to invoke positive...

New Research Finds That Customer Service Agents Are Abusing Customers

At the end of March, Olga Khazan writing in The Atlantic published an article that asked “Why People Are Acting So Weird.” The article...

Council Post: Draw Customers In With These Eight Tips For Creating Effective Video Ads

Jump on any website or social media feed, and it’s hard not to see that video has taken over as a highly popular form...

Need to Keep Satisfying Loyal Customers While Landing New Customers? The Answer Might Be Simpler Than You Think

Imagine you have a large, passionate, loyal customer base. They love what you do.But in order to keep growing, you need to find ways...

3 Innovative Ways To Show Customers You Care

Shot of a young call centre agent working in an office ...

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