Tag: premiumization

Pernod Ricard plans to triple revenue by next decade; launches two new premium whiskies – Times of India

Pernod Ricard India, which plans to triple its revenue over the next decade by prioritising premiumisation, on Tuesday launched two premium whiskies. It has...

Mixing Fun And Healthy Living: Why These Beverage Founders Bet On Premiumization

Post by Cecilia F. Pineda AVEC Co-Founders Dee Charlemagne (left) and Alex Doman (right) recognized trends in a traditional...

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