Amazon Launches Program That Will Pay Customers For Data on Purchases from Non-Amazon Stores

The optional surveys, according to the company, will ask about brands and products that may interest the participant and how likely they are to purchase a product. Other surveys may ask what the shopper thinks of an ad. Amazon said that the rewards will vary depending on the survey.

Amazon is collecting this data in order to help advertisers better understand the relationship between their ads and product purchases. It will also help Amazon build models about which groups of customers are likely to be interested in which specific products. Amazon may choose to offer data to brands to help them gain feedback on existing products, the website notes.

Amazon also said that it will delete any sensitive information from the receipts users upload. However, it won’t delete users’ personal information. It will instead store the users’ personal data in accordance with Amazon’s privacy policy. Users will get the option of deleting previously shared data like receipts or personal information. Amazon further said that it ‘may use’ customer data to improve selection at Amazon.com as well as improve the content selection offered through Amazon services like Prime Video.