Flipkart Begins Hyperlocal Services With Under-90 Minute Delivery For Groceries, More


New Delhi: One of India’s leading e-retailers, Walmart-owned Flipkart has entered the zone for hyperlocal services for delivering groceries and household needs under 90 minutes, rising as a tough competition for Amazon Inc in the e-commerce market. Also Read – Reliance Set to Expand JioMart From Groceries to Fashion, Electronics, Healthcare With Google Investment of Rs 33,737 Crore

Dubbed as Flipkart Quick, the company also plans to sell mobile phones and stationery items, along with the daily needs to be a step ahead of other quick delivery apps that mainly offer groceries. Also Read – ‘Indian eCommerce is Different’: Twitter Left in Splits After Flipkart’s Hilarious Response to Man’s ‘Mandir ke Saamne Phone Lagana’ Address

Flipkart’s hyperlocal services will debut in prime cities like Bengaluru. However, the company has not revealed a launch date yet. Also Read – COVID-19 Lockdown: Amazon, BigBasket Get Nod For Online Liquor Delivery in West Bengal

Flipkart Quick will go head-to-head against Amazon, as well as Alibaba-backed BigBasket, and it will also put forth a challenge for Mukesh Ambani-owned Reliance’s JioMart, which was inaugurated earlier this month.

Many other home delivery chains like Dunzo, Swiggy and Zomato started offering grocery deliveries as the country went under a total lockdown due to coronavirus pandemic.

“Halfway through the year of the pandemic, supply chains have transformed drastically… The hyperlocal category, known for being a convenience for many, has now emerged to be a long-term essential service for the country,” Flipkart said in a statement.

The e-commerce platform had, last week, acquired 100 per cent interest in Walmart India, taking over its cash-and-carry business to leverage strong wholesale capabilities. It launched Flipkart Wholesale, a new digital marketplace designed to help transform the kirana retail ecosystem in the country.


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