17.1 C
California
Thursday, October 22, 2020

Instagram vows to fight hidden ads amid UK competition probe

A person using Instagram.

Lorenzo Di Cola | NurPhoto via Getty Images

LONDON — Facebook-owned Instagram committed to take further action to prevent “hidden advertising,” the U.K.’s competition watchdog said Friday.

Back in 2018, the Competition and Markets Authority (CMA) began investigating the issue of social media influencers using their profiles to promote businesses without disclosing whether they’d been paid to do so.

Last year, 16 celebrities including British singer Rita Ora and vlogger Zoella agreed to declare whether they were paid or otherwise incentivized to endorse products, after warnings from the CMA.

The regulator now says it has gotten Instagram to crack down on hidden ads as well. A Facebook spokesperson told CNBC the social media giant was “pleased to be working with the CMA on our continued efforts to help people be transparent about when they are paid to post content on Instagram.”

According to the CMA, the new measures from Instagram will include: Asking users whether they’ve been incentivized to promote something and, if so, to disclose it; allowing all users to display clear labels on paid posts; and using algorithms to sniff out users that fail to disclose their post is an ad.

“For too long, major platforms have shied away from taking responsibility for hidden advertising on their site,” CMA Chief Executive Andrea Coscelli said in a statement Friday.

“So, this commitment to tackle hidden adverts and overhaul the way people post on Instagram — making it difficult for users to ignore the law — is a welcome step forward.”

The changes apply to all Instagram users in the U.K. and anyone globally who directs their posts toward Brits, the CMA said. Instagram will also give the watchdog regular updates on its progress.

Speak Your Mind

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Get in Touch

211FansLike
41FollowersFollow
41FollowersFollow

Recommend for You

Walmart divides Black Friday deals into 3 separate events that kick off online

An employee works on a display ahead of Black Friday at a Walmart store in Chicago, November 20, 2018.Kamil Krzaczynski | ReutersFor shoppers who...

Aerosols vs. droplets: Researchers model the spread of the SARS-CoV-2 virus in various temperatures and relative humidities in typical indoor situations

Winter is on its way. And in this year of coronavirus, with it comes the potential for a second wave of COVID-19. Add in...

WHO concerned about Europe’s coronavirus outbreak as ICU beds near capacity in some regions

A member of the medical staff treats a patient suffering from the coronavirus disease (COVID-19) at the Intensive Care Unit (ICU) of the Slany...

Dr. Fauci says his kids aren’t coming home for Thanksgiving as Americans ‘sacrifice’ holiday gatherings to stay safe from coronavirus

Director of the National Institute for Allergy and Infectious Diseases Dr. Anthony Fauci testifies before the House Committee on Energy and Commerce on the...

Related Articles