Snapdeal Kum Mein Dum Sale Sees Traction From Small Towns in India With More Than 90% Orders

Snapdeal that recently wrapped up its Kum Mein Dum Diwali sale has said that the platform saw 90 percent of the orders coming from non-metro cities during the five-day sale event. According to the company, the shift indicates a growth in online shopping in Tier 2 and Tier 3 cities amid the pandemic as well as with wider adoption of smartphones coupled with the availability of cheaper Internet connections across India. Smaller cities like Sagar (Madhya Pradesh), Raniganj and Durgapur (Bengal), Patiala and Gurdaspur (Punjab), Anand, Bharuch, and Una, (Gujarat), Miryalaguda (Andhra Pradesh) and Bhimavaram (Telangana) clocked “impressive order volumes,” the company in a press note added.

Another surprising development during the Kum Mein Dum sale that took place between October 16 to 20, was that home category products this year outnumbered fashion apparels’ sale on the platform which have traditionally been the top-performer. Products from the home category were also the largest selling items during the festival sale, therefore denoting a change in shopping behaviour amid the COVID-19 pandemic. From the category, the top-selling products include food processors, kitchen tools, pressure cookers, bed covers, quilts & comforters, home decor items, home cleaning equipment, LED lights, and more, the company said in a press note on Wednesday. Customers living in northern states of India also purchased products such as water heaters, electric kettles and even Air purifiers ahead of the winter season.