TikTok Users Grew at a Whopping 11x Globally in Two Years: Should Facebook be Worried?

TikTok’s filing at a US court has now revealed that as of July 2020, TikTok has clocked up a staggering growth of 1,152.7 percent – largely thanks to its rapid, viral expansion in India, where it has been banned since June 29, 2020. TikTok’s global MAU numbers shot up to about 689 million, according to the company’s filings. In comparison, Facebook’s latest user numbers are reportedly at 2.7 billion, as per the company’s latest earnings report. The Facebook group has hence grown at 26.9 percent over the past two and a half years – which is quite impressive given the sheer size of Facebook’s user base.

However, one very interesting statistic here reads that while TikTok had only 2.6 percent of Facebook’s user base back in January 2018, its global MAUs today stand at 25.5 percent of all Facebook users – a full quarter of Facebook’s mighty standing in the social media industry. It is this that lends perspective at TikTok’s phenomenal growth pace, and how a ban in USA may change all of that. TikTok has already faced a significant setback in India, which overshadowed USA as TikTok’s biggest overseas market prior to the ban. While TikTok did not offer any official data prior to or after its India ban, data from Business of Apps claims that TikTok was downloaded 323 million times in India in 2019 – a whopping 43.8 percent of its global download numbers.

While Facebook is still comfortably overshadowing TikTok in terms of overall numbers, publicly paranoid chief executive Mark Zuckerberg will have likely taken note of this already. Facebook has acknowledged TikTok has a major rival already in public, and right in line with TikTok’s privacy-ridden troubles around the world, Facebook (via Instagram) launched Reels – a short video format that clones TikTok’s user experience. Given the existing user base that Instagram and the rest of Facebook group already has, Zuckerberg appears to have taken note of the wind of caution, which TikTok has now officially confirmed through its court filings.