4 Reasons Why BTS’s Online Concert Event Was A Great Business Decision

A little over a week ago, BTS fans were treated to one of the most exciting events in the band’s history: a global online-only festival of sorts. The Korean superstars aired a number of past concerts from various points in their career to over 50 million viewers across two days, making it a massive success.

While the entire staging was completely free for anybody to watch, it ended up being a very smart business decision, even though no money was exchanged during the program itself. Here are four reasons why BTS’s Bang Bang Con was a great move when it comes to making some money by the biggest band on the planet.

Increase In YouTube Subscribers

BTS’s YouTube page has already accrued millions of subscribers, but that doesn’t mean they shouldn’t always be seeking more. In fact, after the group aired their Bang Bang Con, their account was among those that racked up the most new subscribers for a period of time, as those tuning in for the show were convinced of their love enough to commit to hearing more from the group.

More subscribers is great because it means people are very interested in the content being pushed by the act, and that may lead to higher stream and sale counts when new music is available. Also, while BTS didn’t appear to put any ads on the Bang Bang Con livestream, the act does include advertising on other clips. The more people who are watching, the more possible click throughs, which means more revenue earned per post by the band’s team.

More Streams And Sales

Bang Bang Con was free for all to watch, and while the group certainly did show past concert footage with them performing some of their most beloved hits, that doesn’t mean fans had gotten their fill by the end. In fact, while all the data from a full tracking frame hasn’t been released quite yet, BTS is sure to enjoy large gains in sales and streams of their albums and songs following the presentation. Whether those purchases and streams are from new listeners who have only just fallen in love with the group or longtime lovers who continue to press play, they all help bring in revenue.

Potential New Fans

BTS’s Bang Bang Con was not only free to watch, it was incredibly easy to tune in to. Anyone could simply head to the band’s YouTube page and catch whatever was being broadcast at the time, and that ease of inclusion means the septet may have attracted some viewers who might not have been hardcore fans to begin with.

For days prior, and certainly during the event itself, there were countless news stories and social media was swarmed with discussion of the topic, so it was tough to avoid. There may have been many curious parties who ended up watching, and now some of them are surely fans. New fans means more streams as well as sales of albums, songs, merch, and tickets…when they can actually tour again.

Show Of Goodwill

BTS sell so much of, well, everything, that the fact that they gave something of real value away completely for free should not be overlooked. The outfit has been known to rake in huge sums of money playing concert films in theaters and selling DVDs, including with footage that was aired during Bang Bang Con. The group and their management company could have held onto that content and sold it off later bit by bit, but by sharing it completely gratis, they have shown their fans once again how much they appreciate them, and any display of goodwill by any brand is always a good idea.