An Investment Bank Report Revealed How Much Juventus Will Lose Due To Coronavirus

The sudden cancelation of all soccer competitions – both domestic and international – caused by the SARS-CoV-2 outbreak in Europe is casting a dark shadow over Juventus’ budget.

According to a report issued on March 13 by Banca IMI, a subsidiary of Intesa Sanpaolo bank specialized in investment banking and capital markets, the negative impact on Juventus revenues for the current season is estimated to be around $122 million.

The report estimates that the Italian soccer giants will lose around $50 million alone in broadcasting rights.

An additional $44 million could vanish from advertising and sponsorship rights being canceled, while the loss from ticket revenues could amount up to $28 million.

The analysis takes into account the worst-case scenario, in which all club competitions at the national and international level will be canceled altogether for this season due to the protracted emergency related to COVID-19 pandemic.

However, the contraction of Juventus’ revenues could be mitigated by a lesser impact regarding maintenance and cleaning costs for the stadium facilities, resulting in a $28 million savings, Banca IMI analysts predicted.

On a positive note, the reports stress out how the profit from players trading could improve the negative outlook.

According to the estimates of Banca IMI analysts, the capital gains from the transfer market could amount to a whopping $166 million by the end of the 2019/2020 financial year.

In the 2019/2020 summer market window alone, the club chaired by Andrea Agnelli was able to secure a whopping profit of $69 million.

Despite the amazing job conducted by Chief Football Officer Fabio Paratici, the general outlook looks grim for the bianconeri.

Without considering the impact of the COVID-19 related disruption, Banca IMI believes that Juventus will close the current year with a net loss in the region of $58 million.

If this were the case, it would be the third consecutive year in loss for the Juventus club.

On a positive note, on March 13 the club shares went up by 11.56% after the slump registered the day before when Juventus’ share price was down 13.55%, the lowest since July 4th, 2018, when Cristiano Ronaldo officially joined Juventus.