Black Former Franchisees Sue McDonald’s For Discrimination

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September 1, 2020

More than 50 Black former McDonalds franchise owners are suing the burger chain, saying the company steered them to less-profitable restaurants and didnt give them the same support and opportunities given white franchisees.

The 52 plaintiffs, who owned around 200 U.S. stores before being forced to sell them over the last decade, are seeking compensation of $4 million to $5 million per store, according to the lawsuit. The suit was filed Tuesday in federal court in Chicago, where McDonalds is based.

According to the lawsuit, McDonalds steered Black franchisees to stores in inner-city neighborhoods with lower sales volumes and higher security and insurance costs. The company would provide them with misleading financial information or push them to decide quickly when a store became available, the lawsuit says.

Once Black franchisees owned a store, they would be asked to rebuild or remodel within a shorter period of time than white franchisees without the rent relief and other financial support given to white franchisees, the lawsuit says. Black franchise owners were also denied the chance to buy more profitable stores in better neighborhoods, it says.

As a result, the plaintiffs averaged sales of $2 million per year. By comparison, McDonalds average U.S. store brought in $2.7 million annually between 2011 and 2016 and $2.9 million in 2019, the lawsuit says.

Revenue is determined by one thing and one thing only: location, said James Ferraro, the Miami-based attorney representing the plaintiffs. Its a Big Mac. Theyre the same everywhere.

Ferraro also noted that the number of Black McDonalds franchisees has fallen by half over the last two decades. The chain had 377 Black franchisees in 1998; it has 186 now. At the same time, the number of franchised restaurants has more than doubled to 36,000.

McDonalds has a troubled history with Black franchisees. In 1969, activists boycotted four McDonalds in Cleveland until the company sold them to Black owners. In 1983, a Black franchise owner from Los Angeles sued the company for discrimination; McDonalds eventually paid him $4.5 million.

In 1996, McDonalds leadership acknowledged that Black franchisees werent achieving parity with their white counterparts and resolved to make changes. Don Thompson, the companys first Black president and CEO, served from 2012 to 2015.

But charges of discrimination continued. In January, two Black McDonalds executives sued the company. They claimed McDonalds shifted advertising away from Black customers, graded Black-owned stores more harshly than white ones and implemented business plans that had a discriminatory impact on Black franchisees.

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At the time, McDonalds said it disagreed with the characterization of its actions. It noted that 45% of its corporate officers and all of its field vice presidents are people of color.

Disclaimer: This post has been auto-published from an agency feed without any modifications to the text and has not been reviewed by an editor

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Black Former Franchisees Sue McDonald’s For Discrimination

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