Coca-Cola And Morphe Just Announced The Sparkliest Limited Edition Makeup Collection

Influencer-loved beauty brand Morphe Cosmetics has just announced the make-up collaboration of dreams; a bright, bold and super-sparkly collaboration with the realest of the Real Things, Coca-Cola.

With the exception of a small make-up collaboration with The Face Shop back in 2018—which was only available in South Korea—it marks the first time The Coca-Cola Company
KO
has invested in high-end beauty.

The new collection will be available to the UK, US, Canada and Australia from Thursday on Morphe.com and, to the delight of fans on either side of the beauty-soda partnership, it really delivers.

See: a full-spectrum eyeshadow palette, high-pigment lip colours, professional-quality make-up brushes, highlighters and beauty sponges. All of which is cased in iconic Coca-Cola branding.

First, there’s the Thirst For Life eye palette—a light (Fizz) to dark caramel (Refreshing) eye palette with some signature reds (Always Bright) and icy blues (Cool Story) thrown in amongst shimmering neutrals (£22/$22).

For straw-sippers, there is also a beautiful four-piece lip collection (Lip In The Moment) with a whole wardrobe of super-shiny yet never-sticky colours for just £19/$19. Classic Babe (in Coke-can red) is a personal favourite, but Tastemaker (a glitter-packed caramel), Overflow (all gold shimmer) and Share (a nude pink) are equally gorgeous.

Perhaps best of all, and true to Morphe’s roots, is the seven-piece brush collection and carrier bag (£29/29 with a £56/$56 cost-per-brush value). In it, you get Morphe’s Glowing In Place highlighter brush, Top Secret camouflage brush, Awe In smudge brush, High Life brush, Take Charge blending brush, Made in the Shade smudge brush and Next Move transition brush—special red handles and all.

To finish, the loose highlighters (Glowing Places) are available in the golds, champagnes and bronzes you’d expect from an typical line at £15/$15, and the Quench Pack (a four-piece beauty sponge collection in a range of shapes and sizes) costs just £15/$15 (a £24/$25 value, respectively).