Costco Posts First Sales Slump In Years As Panic Buying Subsides

TOPLINE

After a sales boom over previous months, membership-only grocer Costco reported a drop in sales for the first time in years Wednesday, saying that the coronavirus pandemic has taken a toll on business by decreasing foot traffic.

KEY FACTS

Social distancing measures, stay-at-home orders and store closures have hurt sales by decreasing traffic in stores, the company said Wednesday—and Costco’s bottom line was further damaged by decreases in the price of gasoline.

Other parts of Costco stores, like its travel services, food courts, and hearing aid, optical and photography departments either operated on a limited basis or shut altogether.

Sales for stores open at least a year and excluding gas prices and currency volatility dropped 0.5% over 2019, the first time the company has posted a sales drop in years—taking fallen gas prices and fluctuating currencies into account, sales fell 4.7%.

It’s a far cry from previous months, as grocers profited from exploding sales as Americans panic-bought goods in bulk when news of the pandemic first hit; Costco sales increased by 9.6% in March and 12.4% in February over the previous year’s sales, and rival Wal-Mart’s sales jumped 20% in March.

However, Costco’s digital sales exploded for April and rose 87%, as more and more consumers turn to online grocery shopping—competitors also posted increases, like Target, which reported in mid-April that monthly online sales had grown by 275% at that point.

WHAT TO WATCH FOR

If competing grocery stores report a similar drop in sales for April. The same coronavirus crackdown measures are likely to hurt competitors like Wal-Mart, Target
TGT
and other big-box retailers as people stay home. According to foot traffic analytics firm Placer.ai, Costco, Walmart, Sam’s Club and Target locations all had
declines in foot traffic around the end of March.

KEY BACKGROUND

Industry-wide, grocery stores experienced a surge of sales in February and March, as panicked shoppers bought essential items in bulk as the first coronavirus cases were reported in the U.S. Since then, American shopping habits have changed drastically—at the onset of the pandemic, items like toilet paper and other household goods flew off the shelves, while last month, companies reported a drop in demand for products like shampoo, deodorant and razors as people stayed home. Other items that can be used at home, like board games,  jigsaw puzzles and baking supplies have jumped significantly in sales. 

FURTHER READING

Costco’s sales fell last month as panic buying slowed (CNN)

Costco’s Sales Fall for First Time in Over a Decade (Wall Street Journal)

Costco sees sales drop as panic shopping wears off and stay-at-home restrictions keep shoppers out of stores (Business Insider)

Here’s Why The Toilet Paper Shortage Is Only Temporary (Forbes)

Quarantined Shoppers May Be Skipping Shaving, Washing Their Hair Less And Not Wearing Deodorant At Home (Forbes)

Toilet Paper To Hair Clippers: American Buying Patterns Shift During Coronavirus Shutdown (Forbes)

Speak Your Mind

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Get in Touch

350FansLike
100FollowersFollow
281FollowersFollow
150FollowersFollow

Recommend for You

Oh hi there 👋
It’s nice to meet you.

Subscribe and receive our weekly newsletter packed with awesome articles that really matters to you!

We don’t spam! Read our privacy policy for more info.

You might also like

Former WWE Headliner Says He’s Discussing In-Ring Return

WWE is reportedly discussing an in-ring return with a...

Bayern Women Return To Training As Bundesliga Prepares To...

22 March 2018, Germany, Munich: The logo of the...

Council Post: 15 Smart Ways To Safeguard Your Small...

While every business hopes for smooth sailing, a storm can strike at any time....