Council Post: How To Drastically Improve Your Mobile Conversion Rate

By John Turner, founder of SeedProd, the most popular coming-soon page solution for WordPress used by over 800,000 websites.

Can you imagine life without your smartphone? Most people can’t, and there’s nothing wrong with that. Over 3.5 billion people have smartphones today, and we use them for everything from shopping to watching videos. 

Business owners have responded to this dramatic shift in smartphone users by focusing on mobile marketing campaigns. There’s no question that your mobile conversion rate can significantly impact your sales and the way consumers perceive your business. 

Essentially, mobile conversion rates boil down to the number of people who take advantage of an offer compared to everyone who sees the campaign. Increasing this number is one of the best ways to grow your business exponentially, especially when you consider that over half of all organic traffic comes from mobile devices. 

Today we are going to explore several ways you can improve your mobile conversion rate on your website. 

Let’s get started! 

Improve Loading Times 

You’re going to have a tough time increasing your conversions if your website takes a long time to load. Mobile users are notoriously less patient than their desktop counterparts, so website speed is everything. 

For context, about 53% of visitors will leave if your site takes longer than three seconds to load. 

The good news is there are a few ways you can improve loading times on your website. We suggest using a mobile-friendly theme that doesn’t conflict with the desktop version of your site. Using the right theme ensures that your site loads quickly, which means more people will stick around and sign up for your email list or buy a product from your store. 

You can also enable browser caching. Instead of pulling resources every time someone lands on your site, browser caching can ensure a smooth and uninterrupted experience for repeat mobile users. Because people tend to visit websites multiple times before converting, this tip can help you keep users interested in your products or services. 

If you need more help, Google has a ton of resources designed to help business owners improve their website’s speed, including its mobile page speed best practices sheet and mobile speed checker. 

Use Personalization

Next, let’s talk about the power of personalization. You’ve probably heard people say that personalization marketing is a great way to secure more leads and build rapport with your audience, but do you know why? 

The main reason personalization helps boils down to a straightforward premise: Consumers see content and offers that they find relevant. Let’s say you’re a big fan of baseball, so you start browsing a website that sells sporting gear like jerseys and autographed equipment. Your only interest is in baseball, but the website keeps suggesting football and hockey gear. Would you want to keep going back? Probably not. 

Now imagine that same scenario, but all the content and advertisements on the site match baseball, the topic that initially brought you to the website. You would probably feel like the company knew you and showed you relevant content, which would encourage you to stick around longer. 

When mobile users land on your website, start by asking them what topics they want to learn more about. Obviously, this section will vary based on your industry, but the value you’ll get from this information remains the same. Getting to know the mobile users who visit your website encourages them to return for repeat visits, which translates to an increased conversion rate over time. 

Invest In Video Content

Mobile users are far more interested in video content than desktop users are. Typically, video content is easier to digest and is more interactive. If someone is on their lunch break at work, they have time to watch a quick video, where they might not have time to read a 20-minute blog post. 

If you want to improve your mobile conversion rate, I suggest focusing on creating high-quality videos that help your audience learn and grow. The best part about this strategy is you might not have to look far for content ideas. 

You can go to your blog and look for your most popular posts. Repurpose the written content into a video, and there you have it. A video that serves the same purpose as your blog post is more appealing to mobile users. 

It’s worth noting that you should always try to add extra value to the videos. So, if you’re making the video months after the blog post, add in new stats and details to make your latest creation relevant.

Mobile marketing is here to stay, and business owners are starting to adjust to this trend. We expect to see the number of smartphone users rise each year. If you’re not already working on a mobile marketing conversion strategy, now is a great time to start. 

As your business grows, you’ll have the option to look at your analytics and see how your mobile conversions compare to desktop conversions. If you notice that your mobile conversion rate is consistently lower, it might be time to take a close look at your strategy and see if there are any ways you can speed up your site while offering more value to your customers.