How to Add a Personal Touch to Online Shopping Experience

Running an eCommerce website or platform is an increasingly popular way for people to make a living. There are several tools out there today that can help companies be more efficient, save money and simply have more success running an online business.

For example, eFax is a tool that lets you send and receive faxes instantly, without the need for a bulky machine. This is only one example of the dozens that are out there aimed at helping those who run online businesses of some kind.

However, if you truly want to stand above your competition and offer the best online shopping experience, you need to add a personal touch. Consumers love and desire personalization, and you need to provide it.

This article is going to go over a few different things your company can do to add a bit of personalization to the online shopping experience you give your customers.

Personalize Your Packaging

One of the best ways to provide more personalization is to customize the packaging you ship your products in. There are a few different ways you can do this. One of the best is to add a simple thank-you note in the package. A small hand-written note of appreciation can work wonders for showing a customer you care and appreciate them.

On the other hand, you can also offer different types of packaging so customers can choose how they’d like their items to arrive. They could differ in terms of size, color, material or anything else you choose. Customers will be excited to see the effort you put into giving them more control, and allowing them to have what they want.

Share Some Stories

Another great way to make your business and online shopping experience more personal is by sharing stories. These could be stories about the origins of the company, about you as an individual, how you developed the passion for the business, and others. You could even post some videos showing how your products are made or what goes into shipping them.

All of this “behind the scenes” information and content can help customers feel more personally connected and invested in your business. It helps them see the individual behind your business, and not just the business itself. You could also ask your customers for their input on certain things or to share their stories, for an even more personal touch.

Offer Product Recommendations

A big part of personalization is customers seeing the effort you are putting in to tailor your product, services or experience to their wants and needs. A great way for eCommerce platforms to accomplish this is by offering product recommendations to customers.

If you show them products they like, it can show them that you know them as an individual, and what types of things they prefer. Some companies are using AI-enabled product recommendations to show relevant products to customers. This will utilize predictive analytics and make recommendations based on huge amounts of data on customer preferences, behavior, searches and past purchases. Of course, be sure to evaluate AI software before deciding which to use.

While every recommendation may not be perfect, customers will appreciate that you are trying to match them up with the things they like the most. Of course, make sure you aren’t just recommending random products, as that can actually show a lack of personalization.

In conclusion, there are many great ways you can add a little personalization to the online shopping experience you offer to your customers. Anything you can do to make your experience memorable and engage with the customer in a meaningful way is generally a good idea.