Top 5 Benefits of Marketing Attribution

In every business, one of the most crucial aspects is how effectively you conduct your marketing attribution.

This vital process can not only help boost your marketing, but various areas of your business as a whole.

To help you better understand why marketing attribution is so pivotal for your business, we’ve compiled the top five benefits that come with implementing marketing attribution in your marketing efforts.

Read on to find out more.

1. Full visibility on customer engagement

One of the biggest benefits of using marketing attribution is that it gives you complete visibility on how your marketing is performing, and how customers are engaging with all areas of your business.

To achieve this, you could easily obtain software from a call tracking company, for instance, which will give you detailed insights and reports to include in your attribution process. These reports will help you build customer journey maps, outlining all the journeys that each customer takes through your marketing channels.

This is important for visibility, as you’ll see every visitation made by customers before, during, and after they called – and also if they didn’t.

What you’ll then have is a full picture of customer engagement throughout your business.

2. Improved customer experience

Another major benefit of marketing attribution is that it can help you drastically improve the customer experience.

Communication is key to your marketing, as something like a phone call can be pivotal in determining whether a customer converts to a sale or not.

With call tracking software, you can use speech analytics which helps you analyse call conversations through transcriptions and the identifying of important keywords.

Using this data, you can evaluate how effectively you’re engaging customers over the phone. Are they responding well? Are their queries and needs met when the call ends?

As a result, you’ll improve the customer experience with your calls, and, in turn, increase the rate of sales conversions.

3. Tailoring content for your channels

Marketing attribution is also beneficial in the way it allows you to spot the strengths and weaknesses in your marketing channels, and adopt your content to address this.

For example, your call tracking software could reveal to you – through the insights and reports – that particular marketing campaigns are receiving more interaction in certain channels.

This could be that with social media channels, the most engaged campaigns are ones which include a call to action.

Using this information, you can ensure that all your content is tailored specifically to the types of channels where it will best increase lead and sales generation.

4. Tracking your valuable leads

Tracking your business’s most valuable leads is highly important, and marketing attribution can make this process much easier.

By using a tool like call tracking, your attribution will help you see all of the customers who end up calling or converting to a sale, and show you which touchpoints they visited to get there.

This will reveal which areas of your marketing are bringing the most valuable leads to these points of sale, and you can therefore invest in developing these campaigns and channels to further increase lead and sales generation.

5. Cost-efficient marketing

Marketing attribution is also key for giving you a more cost-efficient split for your marketing budget.

With your attribution process – particularly if you’re using call tracking – you’ll know which of your marketing campaigns are driving the highest number of leads and sales, and which ones are insufficient at this.

In response, you can invest more of your budget into developing these successful campaigns, as well as creating new ones that include similar elements which are proven to be more engaging.

On the other hand, you can then stop funneling your budget into the poor-performing campaigns.

This way, you’ll end up with a much more cost-efficient budget split that gives you a greater return on investment with all your marketing efforts.

📝 Takeaways

With the top five benefits to marketing attribution, you should certainly consider including this process in your business – as well as an efficient tool like call tracking to accompany it.