HBO Max Is Finally Coming To Amazon Fire TV

Topline

HBO Max will finally be available on Amazon Fire TV streaming devices after it took the companies nearly six months to agree on deal terms.

Key Facts

Key Background

As the streaming industry gets crowded, disputes between content providers and streaming platforms are becoming more common, mirroring carriage between networks and cable companies. NBCUniversal’s Peacock just became available on Roku in September—six months after the streaming service launched—because the parties couldn’t agree on terms around advertising inventory. HBO Max still isn’t available on Roku and Peacock isn’t on Amazon devices because of similar disagreements.

Big Number

38 million. As of October 22, that’s how many subscribers HBO Max has. Streaming services have boomed during the pandemic, and even though it wasn’t available on Roku or Amazon Fire devices, HBO Max has exceeded WarnerMedia’s expectations. For WarnerMedia, availability on Amazon Fire devices allows the company to access more customers, since connected TV devices make up 55% of global viewing time, according to analytics company Conviva.