HDFC Bank Adopts Single Team Approach To Drive Innovations

Strategic areas where innovative interventions need to be adopted are already outlined in broader areas like digital banking, customer relationship management, instant loans etc, and these teams sit together to conceptualise and execute the specifics. Decision making becomes quicker because the team sits together for a project and the ongoing pandemic has necessitated a need to look at more solutions.

“The pandemic and the lockdown has hastened the need to evaluate and execute with agility,” said one of the sources, citing the experience with the insta-account opening feature, where it was able to add 3 lakh customers despite the lockdowns. The pod team consists of executives from branch banking, information technology and digital banking functions, and the bank was able to launch the feature within 12 days from concept to execution, they said.

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