Homegrown lifestyle-video app Trell becomes official partner of Chennai Super Kings – Times of India

NEW DELHI: Lifestyle-content-commerce platform Trell, has partnered with Chennai Super Kings for its digital mandate. Trell will now handle CSK’s digital mandate for the 13th edition of IPL, which is being held in the UAE.
With this association, Trell gears up to bring the offline enthusiasm of fans online, with engaging and entertaining community driven activities. Users will enjoy exclusive player stories, behind-the-scenes moments and many other fan favourite bytes during the event.
“More than 60% of the audience on Trell comprises regional cricketing fans,” said Pulkit Agrawal, co-founder, Trell. “Whenever there is a cricket tournament, we experience a massive surge in user activity, with fans posting a variety of videos to celebrate cricket. In India, cricket is not just a sport; it is a religion and with this partnership, our love for cricket will bring the offline community online as CSK’s fans now have an opportunity to communicate with their idols via the platform.”
Since fans can’t meet their cricket idols offline the platform is also giving them an opportunity to meet CSK team players online. Trell has more than 75 million downloads on its platform, with 15.4% of its total users from Tamil Nadu.
“As the IPL season kick-starts, Chennai Super Kings, one of the biggest symbols of pride of Tamil Nadu, brings with it an emotion that binds different people from the state, rejoicing and celebrating together,” said Agrawal.
“CSK always looks for new ways to engage with their fans, and with the 2020 edition to be played in the UAE, Trell’s platform promises to be another exciting avenue for fans to be closely involved with all the action,” said K S Viswanathan, CEO of CSK.