Kim Kardashian West Launches A Line Of Face Masks⁠—And Sells Out Almost Immediately

TOPLINE

With the release of a new range of nonmedical face masks inspired by her undergarment line, reality star Kim Kardashian West may have cemented the face mask as the new hot celebrity-branded product.

KEY FACTS

KEY BACKGROUND

Kardashian West isn’t the first celebrity to test the waters of coronavirus wear—as PPE becomes a part of everyday attire, more designers and celebrities are hawking face masks on social media, often with a portion of proceeds going to coronavirus charities. Model Karolina Kurkova teamed up with brand Billie Blooms to produce sustainable cotton masks, and fashion heavy hitters Alice + Olivia sell a face mask with one of the brand’s signature prints. In The Weeknd’s online merch store, fans can buy two different designs of face masks emblazoned with the singer’s logo. Luxury label Proenza Schouler had a silk mask for sale at a steep $100 each, but appears to have sold out. Luckily, the children’s version is still in stock. 

FURTHER READING

Kim Kardashian’s SKIMS Launches $8 Face Masks — Shop Them Now (People)

Celebrities and Designers Making Face Masks You Can Buy Online (E! News)

20 Fashion Brands Getting Most Creative With Coronavirus Face Masks (Forbes)