Perfume Brand Says Cutting Black Actor From Ad Was Misstep

“The concept for the film was based on Johns personal experiences and should not have been replicated, it said.

Jo Malone and its parent company, Este Lauder, didn’t respond to emailed requests for comment Sunday. Boyega and his representatives also couldn’t be reached for comment.

The original ad starring Boyega aired last year and was called The London Gent. It features the London-born actor walking around the neighborhood where he grew up and riding a horse in a park, and it makes reference to his Nigerian heritage in a scene featuring West African attire.

It’s not the first time Boyega has been deleted from a China-based ad. He played a leading role as Finn in 2015s Star Wars: The Force Awakens, but he and other nonwhite characters were removed or diminished from a Chinese poster for the movie.