For Your Profits To Grow, You Need To Grow

Investing in yourself is the only surefire way to improve your business.

Want to know the secret to how I’ve grown my profits and my revenue exponentially over the last five years? No, it wasn’t a great economy, or a lack of competition, or some crazy kind of luck or magic.

More than anything, it’s because I’ve invested a ton of time and money into growing myself.

It comes down to this: If you’re not getting paid enough, it’s because you’re not charging enough. And if you’re not charging enough, I’m sure you have many reasons why you can’t charge more. 

But most of those reasons are just in your head. And investing in yourself is how you make those reasons go away so that you can justify whatever higher price you deserve to charge. 

Here’s why:

Getting A Grip On Your Value

Your own mindset about pricing and value influences (and ultimately limits) your ability to make more money. You probably have a ton of limiting beliefs about what people are willing to pay that you aren’t even aware of. For example, most people base their prices on their own willingness to pay for something they offer or base their price on what they think people can afford to pay. 

And that’s not some personal failing! It’s not easy for any of us to get outside of our own perspective on what things cost. But unfortunately, our own experiences with and perceptions of money are usually our starting points when figuring out what to charge.

This is usually to your detriment. If you can’t overcome this mindset and don’t have a good grasp on what value you bring to your clients, you’re going to struggle to create the point where price and value meet. And when you miss that mark, your profits aren’t going to reach their potential.

Growing Means Outgrowing Your Comfort Zone

I’ve been in this business for a long time. And I’ve read a lot (and written a lot) about all the different tips, tricks, and hacks you can do to grow your revenue. There are some highly effective “silver bullet” tactics out there that do work if you implement them correctly. The problem is that most people can’t or won’t implement them effectively because they personally don’t feel comfortable doing what it takes.

I had a friend recently tell me that she didn’t think anyone would sign up for a 12-month engagement right now because of what’s going on in the world. Really? I know plenty of people who have paid for 12-month engagements and have not blinked. And I told her so. The idea that “nobody will pay this much,” or “nobody will want to commit for 12 months,” is stopping my friend from even attempting to offer it. Limiting beliefs won’t always stop us from taking the next step. 

But limiting beliefs will stop us from pursuing an idea until it works. 

And the reason why growing yourself is the key to growing your profit is because YOU are the main hindrance stopping you from taking the necessary steps to reach your goal.

Going back to my friend, she might offer that 12-month engagement, but is she going to do what’s necessary to get the clients if deep down, she believes people don’t want to commit? Likely not.

There was a time when I thought a $10,000 one-day brand up was the absolute ceiling for our engagement. Now, I charge $25,000 for it. I blew through that limiting belief and way past it. How? Because I worked on my own mindset. And I made a lot of other personal investments that ultimately taught me that $10,000 wasn’t the ceiling.

My biggest turning point was asking myself what I needed to do to increase the value of my service. And then I did those things.

I challenge you to find where you’ve limited your own success. Even things that you might believe are actually helping your business might be the very things that are holding you back.

I can help you find those things in my new crash course—.