BusinessStartup & Funding FTC Finds Many Apps and Websites Use Deceptive "Dark Pattern" Marketing Tricks By Soumyadeep Pal - July 11, 2024 0 Share FacebookTwitterPinterestWhatsAppLinkedinReddItTelegramTumblrDiggFlipNaverEmailPrint Business owners maybe shouldn’t try to deceive their customers into spending more–especially since evidence shows dark patterns only work in the short term. In the long term? You’ll lose customers.