BusinessStartup & Funding How a 3-Year-Old Sock Brand Started by a Female Army Vet Got on Olympians' Feet By Soumyadeep Pal - August 3, 2024 0 Share FacebookTwitterPinterestWhatsAppLinkedinReddItTelegramTumblrDiggFlipNaverEmailPrint SickFit, a Dallas-based sock and streetwear company, will get its primetime moment in Paris at the track and field competition, alongside corporate giants like Nike, Adidas, Lululemon, and Asics.