How this agency tapped into TikTok influencers to grow from 0 to multi-million revenues in less than 2 years


2020 has been challenging for a lot of marketing agencies around the world. For instance, Havas laid off hundreds of people and Droga 5 had to cut 7% of its powerforce. Expensive offices and traditional structures only continued to hurt some businesses that were operating normally and reduced their profit margin after Covid-19 hit companies.

But not all the marketing agencies had the same experience this year and that’s because certain agencies approached industry differently, in a lean and smart way. Here are the strategies and factors that made The Influencer Marketing Factory, a global influencer marketing agency that started 2 years ago, successfully grow in these uncertain times.

Despite becoming a leading TikTok influencer marketing agency working with Fortune 100 and Fortune 500 brands, they have always preferred going lean when it comes to company structure and business expenses. The agency has worked remotely since day 1, having employees and contractors between Europe and the United States. “We anticipated a need and a change in this industry that has been the same for ages: people prefer having a better balance between work and personal life and working from home or from any place in the world, helps them not get bored by the daily office life, especially in the agency field that is one of the most stressing industry to work for,” said Alessandro Bogliari, CEO and Co-Founder of the Influencer Marketing Factory.

“An office for 10 people in New York City, in a pre-covid era, could easily cost many thousands of dollars every month and that is a fixed cost, no matter how much your company is earning…” states Bogliari. “Why have an expensive liability when you can have happier people working from any place they like? It’s actually a win-win!”

For Bogliari, the location of their employees and contractors is not important; what matters are their skills, passion for the job, and their respect for deadlines. He thinks this will become an increasing trend in the next few years as companies start to notice the importance of those factors as well as the benefits of a remote structure. “In this way, you can have the best-skilled people, no matter where they are based.”

Thinking Outside of the Box

When asked about The Influencer Marketing Factory’s marketing strategy, Bogliari told me that they preferred to attack the market differently, starting with out-of-the-box tactics that he learned in his previous work as a growth hacker. Instead of pushing PPC campaigns to attract new customers, the Influencer Marketing Factory has worked on SEO, partnerships, data scraping and other tactics that are used by SaaS businesses but rarely by marketing agencies. “It’s crucial to come up with a different approach to marketing when you are bootstrapped without any venture capitalist money to back you up; that’s actually where the challenges can bring you to the next level and beat the competition!”

The Importance of a Multi-Cultural Space

The Influencer Marketing Factory was founded by two Italian immigrants who moved to Miami in 2018. Bogliari, who is now in New York City, knows what it means to work in a foregin and unknown place as well as the challenges that something like this brings to the table. But he also mentioned several times how important it is to have team members from all over the world who can give different feedback and a different point of view on things, from how to manage a certain client to how to improve company culture.

“Leaving my own country, and living in different cities and meeting with people all over the world allowed me to understand that an issue, a challenge, a way to do things can be drastically different between people that are born and raised in other places than mine, and this has been not only interesting for my own personal knowledge but also in terms of business. Seeing things from a different point of view and approaching differently the day to day can definitely help a company to better get in touch with new clients, manage influencers, work on the company culture and much more.”

2020 has definitely been a tough year, but it has also changed a lot of things in terms of new company structures, remote work, innovation, and how to adapt to new needs and rules. The Influencer Marketing Factory has been able to grow quickly thanks to a lean strategy and out-of-the-box-marketing, and their founders suggest small-medium marketing agencies get ready to approach things differently in order to continue growing healthily in the coming years.

The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.

Speak Your Mind

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Get in Touch

350FansLike
100FollowersFollow
281FollowersFollow
150FollowersFollow

Recommend for You

Oh hi there 👋
It’s nice to meet you.

Subscribe and receive our weekly newsletter packed with awesome articles that really matters to you!

We don’t spam! Read our privacy policy for more info.

You might also like

Trump’s Attack On China Could Ruin His Re-Election Bid

U.S. President Donald Trump speaks as he tours an...

Trump Won’t Commit To Peaceful Power Transfer, Says ‘Get...

Topline President Trump on Wednesday refused to commit to a peaceful transfer of power...

Council Post: How Blockchain Technology Is Helping Companies Solve...

The current pandemic has had a tremendous effect on global markets as many companies...