BusinessStartup & Funding In a Smart Marketing Move, PacSun Tapped Its Customers to Create Its Latest Campaign By Soumyadeep Pal - February 14, 2024 0 Share FacebookTwitterPinterestWhatsAppLinkedinReddItTelegramTumblrDiggFlipNaverEmailPrint The California retailer’s choice to harness its superfans for content may bolster customer loyalty–and help it save on marketing spend.