BusinessStartup & Funding Kroger Says It Isn’t Doing Surge Pricing—So Why Are Customers So Upset? By Soumyadeep Pal - October 17, 2024 0 Share FacebookTwitterPinterestWhatsAppLinkedinReddItTelegramTumblrDiggFlipNaverEmailPrint More companies are testing new technologies that enable them to do dynamic pricing, even though customers hate it.