Vectary, a design platform for 3D and AR, raises $7.3M from EQT and BlueYard

Vectary, a design platform for 3D and augmented reality (AR), has raised a $7.3 million round led by European fund EQT Ventures. Existing investor BlueYard (Berlin) also participated.

Vectary makes high-quality 3D design more accessible for consumers, garnering over one million creators worldwide, and has more than a thousand digital agencies and creative studios as users.

With the coronavirus pandemic shifting more people online, Vectary says it has seen a 300% increase in AR views as more businesses start showcasing their products in 3D and AR.

Vectary was founded in 2014 by Michal Koor (CEO) and Pavol Sovis (CTO), who were both from the design and technology worlds.

The complexity of using and sharing content created by traditional 3D design tools has been a barrier to the adoption of 3D, which is what Vectary addresses.

Although Microsoft, Facebook and Apple are making it easier for consumers, the creative tools remain lacking. Vectary believes that seamless 3D/AR content creation and sharing will be key to mainstream adoption.

Designers and creatives can use Vectary to apply 2D design on a 3D object in Figma or Sketch; create 3D customizers in Webflow with Embed API; and add 3D interactivity to decks.