BusinessStartup & Funding Why Do So Many Olympic Bronze Medalists Seem Happier Than Silver Medalists? Blame the Dreaded Upward Counterfactuals By Soumyadeep Pal - August 3, 2024 0 Share FacebookTwitterPinterestWhatsAppLinkedinReddItTelegramTumblrDiggFlipNaverEmailPrint Research shows how making the wrong comparisons can spoil well-deserved feelings of satisfaction, fulfillment, and happiness.