Yes, You Should Keep Selling During This Time Of Coronavirus Upheaval

The global economy has slowed down massively due to the coronavirus pandemic and resulting lockdowns. In America alone, a record 38.6 million people have filed for unemployment. Right now, as the world suffers both literally and metaphorically from Covid-19, entrepreneurs may be feeling serious doubts about selling their products and services. Sami Wunder, who has built a seven-figure business as a dating and relationship coach, says she can relate to the desire to close up shop during the current crisis. However, she advises entrepreneurs to keep on selling – because selling is serving.

In just three years, Wunder has developed a highly engaged and loyal community of over 85,000 women in 35 countries across the globe, hundreds of whom she has helped to find romantic love. She specializes in working with ambitious, high-achieving women and teaches them how to connect with their feminine energy, to attract the love of high caliber men who are a match for them. Her clientele ranges from Hollywood celebrities and UK TV stars to CEOs, bankers, lawyers, doctors, leading entrepreneurs and more. To date, her company has recorded 177 engagements. Wunder is featuredregularly as a dating and relationship expert in the media, and has appeared in Business Insider, Time magazine, Glamour, the Daily Mail, The Metro, and Cosmopolitan, among other publications. 

“When coronavirus struck, I was ready to stop selling my services. I couldn´t see how I could sell and thrive when the world was hurting,” says Wunder. That very same day, however, she received an email from a client, a registered nurse in New York City. She shared with Wunder how emotionally challenging her work was. But thanks to Wunder, she said, she didn’t have to go back to an empty home or face these hard times alone. Her loving fiancé was there waiting for her, helping her disinfect before she entered the home, looking after her daughter, and serving her a hot dinner. She reported feeling immensely grateful to have found her soulmate.

“That message from my client served as a powerful reminder,” Wunder says. “I decided that it was a sign from the universe that my work is service. That this isn’t the time for a leader to step back; it’s time for leaders to step up, give more and sell more.”

In March 2020, Wunder launched her signature “Leap Into Love” program for singles, which helps high-achieving women attract their dream relationships. It resulted in her enrolling over 120 clients and a multi-six figure launch, completely crashing any belief that people don’t want to buy just because coronavirus has hit.

If you have been struggling with the idea of selling your products and services during the present pandemic, here are Wunder’s top five tips, in her own words, for moving forward with courage:

1) Have a positive attitude towards selling.

In order to be able to sell your services and products well, it’s important to not feel like a bad person for doing it. Consider your business a service. Your programs or products positively change the lives of the people you sell them to. Keeping that in mind is going to give you confidence. You’re actually doing a good thing when you sell because it is by selling that you can help truly change someone’s life.

2) Remind yourself that selling empowers you, your family and the world.

By selling to those who still need and want your services and products, you are continuing to ensure that you are making a positive impact in the lives of others. You also are ensuring that money circulates in the economy, which is critical during the current downturn. Plus, you are being an empowered individual when you sell, so that you can support your own family. This is a virtuous cycle that exists because you are brave enough to sell.

I am able to keep my entire team of coaches and assistants from all over the world employed because I still sell. In fact, they even received bonuses during the launch. If I weren’t selling, if I had given up, these women and their families too would face the burden of my giving up.

3) Recognize that this is the time for leaders to rise, not retreat.

Believing in your message, in yourself and in your business has never been more important than it is right now. During the pandemic, people are looking towards entrepreneurs to provide solutions and rise as leaders with positive and empowering messages. Showing up for your tribe, offering your products and services is one of the most important things you can do to help them right now. 

4) Offer flexible payment plans.

If your customer cannot afford your one-time payments because their liquidity is tight, get ready to bend over backwards for them by offering easier and longer-term payment plans. Make it easy on them to make the decision to invest in your products or services by accommodating their needs.

5) Sell, but don’t be an a**hole.

Finally, of course sell, but don’t sell without empathy or a denial of the pain the world is in right now. Selling doesn’t have to be done in bad taste. It is best not to push your products and services into the faces of people who are hurting from the pandemic and can’t possibly afford to take you up on what you are offering because they have lost their jobs. In my community, even though we sell, we offer tons of free content and resources to support those who cannot buy our services right now.

Wunder was born in India. When she was young, she wanted to become a banker and indeed, she became a gold-medalist economist from India’s top college for commerce and economics. She then earned an MPP from the Hertie School of Governance in Berlin on a full scholarship. But she did not enjoy her job as a consultant at the various international development organizations she worked for thereafter, often wondering about the impact of what she was doing.

In parallel, in spite of the career success, Wunder’s love life was looking miserable. After the man whom she thought was “the one” broke her heart, she decided to take her love life in her own hands. She read books from top relationship stalwarts and self-taught herself self-esteem, boundaries and feminine energy. As a result, she attracted and got engaged to her now-husband Chris in nine months.

When the couple moved to Paris for her husband’s work, Wunder was left with the choice of finding a job or starting her own business or staying at home as a housewife. At this point, she already was serving as “the chief love advisor” to many girlfriends who were smart and successful women struggling with men in their dating lives. It dawned on Wunder that she could do this professionally.

And so, Wunder became an entrepreneur. Initially, she distributed content for free on blogs and videos. Very quickly, she established a community of fans on Facebook and focused on really serving her clients and getting them results. In the first year, she had built a six-figure business. By the third year, the company hit seven figures and is continuing to grow.

“I don’t only share tips and advice,” Wunder says. “I like to keep it real and share things that I might be going through in my own marriage. When it comes to social media, the majority of my focus goes into my Wunder Divas Facebook group, where I’ve created a real sense of community for smart, successful women to feel supported and heard when it comes to their dating and relationship challenges. At the start of my business, I thought I was an economist pretending to be a love coach. Now I know I was always a love coach, pretending to be an economist temporarily. I have found the gift of my life purpose and nothing beats that feeling of being able to help women attract and keep the love of their life.”