Virgin Australia Creditors Approve Airline’s Purchase By Bain Capital

Before the pandemic, Virgin had spent a decade transforming itself from a low-cost carrier to a full-service rival to Qantas competing for corporate travellers, but that came at the cost of years of losses.

Virgin will still seek corporate business but it plans to market itself more as a value-for-money option rather than chasing large accounts at any cost, Scurrah said at the CAPA Australia Pacific Aviation Summit on Wednesday.

“Travel budgets are going to be under more pressure than ever when things come back,” he said. “Our lower cost base allows us to compete more aggressively as a value carrier.”

($1 = 1.3759 Australian dollars)

Disclaimer: This post has been auto-published from an agency feed without any modifications to the text and has not been reviewed by an editor