Academy Wins Bid for ‘Midsommar’ May Queen Dress From A24 Charity Auction (EXCLUSIVE)

The Academy Museum is now the proud owner of Florence Pugh’s iconic floral dress from “Midsommar.” The organization behind the Oscars was the highest bidder in an auction held by A24, with proceeds going to coronavirus relief efforts. The final bid went for $65,000, per A24’s website, but the Academy declined to confirm the price point.

The May Queen dress is one of several props, wardrobe items and set pieces that A24 has been auctioning off to raise money for the FDNY Foundation, a non-profit that directly supports New York City firefighters and their families who have been impacted by the coronavirus pandemic. So far, A24’s auction has raised over $200,00 to benefit the hardest-hit communities in New York City.

The flower frock in particular, worn by Pugh in the final scene of the horror film, was such a hot item that it caught the eye of Ariana Grande. She shared a screenshot on her Instagram story in April of conversations with Pugh, indicating she was eyeing the elaborate gown. “i’m crying / also i’m bidding as soon as possible,” she wrote at the time. Halsey also appeared to be vying for the dress, tweeting “dont [sic] bid for the midsommar may queen outfit.”

The Academy has not determined how or when the dress might be exhibited. However, it’s possible it could be put on display at the Academy Museum that’s expected to open later this year.

Recognizable items such as the burgundy jacket worn by Zendaya’s character in “Euphoria” ($8,000) and the skateboard from Jonah Hill’s directorial debut “Mid90s” ($7,500) were also sold.

Collectibles still up for grabs include a bejeweled Furby pendant and the Weeknd’s wig from “Uncut Gems,” as well as the mermaid carving and Wake’s pipe from Robert Pattinson’s “The Lighthouse.” The remaining prop auction ends on May 20.