Daddy Yankee, Universal Music In Global Music, Film, TV Partnership

Yankee’s new song “Don Don,” featuring fellow Puerto Rican rappers Anuel AA and Kendo Kaponi, will be rolled out by digital distributor Ingrooves Music Group, a unit of Universal Music, which is minority-owned by China’s Tencent Holdings Ltd.

Yankee, also a songwriter, actor and producer, will develop visual media projects via Polygram Entertainment.

Born Ramon Luis Ayala Rodriguez, Yankee, 44, is best known for the 2004 single “Gasolina,” the first reggaeton song nominated for a Latin Grammy Record of the Year award.

He is credited with coining the word reggaeton to describe the new dance music genre in the early 1990s that blends hip-hop, Latin Caribbean music and reggae rhythms with Spanish rapping and singing.