Exclusive: Playboy Explores Deal To Return To The Stock Market – Sources

The company had explored a sale in 2016, Reuters reported at the time.

Playboy magazine’s rabbit silhouette became one of the best known logos in the world and the “bunny” waitresses in Hefner’s Playboy nightclubs were instantly recognizable in their low-cut bathing suit-style uniforms with bow ties, puffy cotton tails and pert rabbit ears.

In recent years, Playboy has expanded beyond its media business to refashion itself as a lifestyle brand. It has also licensed its brand and logo to others. Playboy did away with full-frontal nudity starting in its March 2016 issue, but reversed course a year later.

A SPAC is a shell company which raises funds in an initial public offering (IPO) with the goal of acquiring a private company. The acquired company then becomes publicly traded as a result. Such vehicles have emerged in 2020 as an increasingly popular route to the public markets over a traditional IPO.

Many of the most successful SPAC acquisitions this year have been for high-profile consumer brands, such as Diamond Eagle Acquisition Corp’s purchase of sports betting platform DraftKings Inc , or for companies in emerging industries like electric vehicles and plant-based food.