For Hollywood marketers, Zoom backgrounds have become the new billboards.
With millions of people working from home — and using the ubiquitous Zoom app for meetings and presentations — a slew of TV networks and movie studios have latched on to the trend of supplying images of their franchises formatted for Zoom’s virtual background feature. The idea? To turn WFH fans into brand ambassadors.
Zoom, which has been scrambling to respond to different security and privacy issues amid the surge, provides instructions on how to use virtual backgrounds at this link. The company says there are no size restrictions for virtual backgrounds but it recommends cropping the image to match the aspect ratio of your camera before uploading it.
Here’s a list of officially sanctioned videoconferencing backgrounds from studios and networks, ranging from “Toy Story” to “Trolls World Tour,” “Game of Thrones” to “RuPaul’s Drag Race,” and “Schitt’s Creek” to “American Idol”:
Pixar: The Disney-owned animation studio has released backgrounds for favorites including “Toy Story,” “Up,” “Finding Nemo” and “Inside Out,” as well as “Cars” and “The Incredibles.”
ABC: The network released backgrounds for “American Idol,” “Modern Family,” “The Connors” and “Who Wants to Be a Millionaire?”
“A Quiet Place 2”: Set the mood with this background for the sequel to John Krasinski and Emily Blunt’s thriller.
CBS: Find backgrounds for shows including “NCIS,” “Survivor,” “Young Sheldon” and “Mom” along with CBS All Access shows “Star Trek: Picard,” “The Good Fight,” “StarTrek Discovery” and “Why Women Kill.”
“RuPaul’s Drag Race”: Backgrounds for “all of your werk from home” here.
“The SpongeBob Movie: Sponge on the Run”: Take a trip to The Lost City of Atlantic City with this virtual background.