Reddit surprised keen-eyed viewers of the Super Bowl in major markets with a five-second ad that referenced the company’s involvement in the recent stock market frenzy that enveloped GameStop and AMC Entertainment.
Reddit’s slate, which aired on CBS affiliates in major markets including New York and Los Angeles, had to be paused to be read. The online community forum referenced the upheaval caused over the past week by the stock trading campaign from retail investors rallied through Reddit and other social media forums to prop up stocks targeted for profit-taking by short sellers.
The spot opened as if it were an SUV commercial before splitting to an ominous test-pattern type screen and then shifting to a slate titled: “Wow, This Actually Worked.”
What just happened? pic.twitter.com/DypRp6DeQt
— Reddit (@reddit) February 8, 2021
More to come
